Tata Motors has taken the top spot in the YouGov Auto Rankings 2023 in India, dethroning last year’s winner Maruti Suzuki. The rankings, compiled by YouGov BrandIndex, measure the public’s perception of thousands of brands on a daily basis. Tata Motors scored 29.6 points, followed closely by Maruti Suzuki with 25.6 points and Honda with 24.9 points.
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The rankings are based on the Index score, a measure of overall brand health calculated by taking the average perception of impression, quality, value, satisfaction, recommend, and reputation over a period of 12 months. The rankings were determined by scores between January 1, 2022, and December 31, 2022.
German manufacturers also featured prominently in the rankings, with BMW taking fourth place with a score of 22.3, followed by Mercedes-Benz in sixth place with 20.0 and Audi in seventh place with 19.3. Meanwhile, Mahindra & Mahindra moved up five places to take the fifth spot with a score of 21.0.
Hyundai ranked eighth with a score of 19.2, while Toyota came in ninth place with 17.3. Interestingly, Toyota performed well across the globe, making it the top-ranked global brand in YouGov’s Auto rankings 2023. Land Rover rounded off the top ten in India, scoring 15.0.
The rankings indicate that Tata Motors has been successful in creating a positive perception of its brand among the Indian public. The company has been making strides in the Indian market with new launches and innovative marketing campaigns. It has also been expanding its global presence with the recent launch of its electric vehicle, the Tata Tigor EV, in Nepal.
The YouGov Auto Rankings 2023 in India provide valuable insights into the public perception of automotive brands. As the automotive industry continues to evolve, these rankings can help brands to identify areas for improvement and to develop strategies to strengthen their brand image. It will be interesting to see how the rankings change next year as automotive brands continue to compete for market share in India.
